Facing Persistent Challenges in Your Aesthetic Practice?


We hear these concerns and struggles time and time again when working with many of our clients! With our Conversion Cascade online course, you can take your aesthetic practice to the next level! 


Start acquiring, converting and retaining patients now!

How The Course Will Revolutionize Your Practice:

Created by our award-winning team of industry practice management experts, this in-depth and step-by-step sales funnel training will unlock the door to generating more revenue and standing out from your competition. Start generating more sales, elevating your brand awareness and perception and delivering a Ritz Carlton patient experience!

Don't Just Take Our Word for It

Hear from our Conversion Cascade students!

“I truly enjoyed Shorr Solutions' Conversion Cascade course. It was quick, concise and to the point. The resources attached to the course have been very helpful in implementing some of the practices learned. One thing that I took away from the course and implemented in my practice was the importance of follow up. We have seen an increase in weekly appointments since creating a process so no patient is missed. Shorr Solutions is a wealth of knowledge and a joy to learn from and work with.”

Erin Glutz, FNP-C, Medical Director | Augusta Aesthetics, Newport, KY

“Our team really enjoyed the Conversion Cascade online course. Very informative and touched on topics/areas that others haven't made available. From the experienced staff to the newer team members, everyone took something! Highly Recommended! ”

Kristina Burreson, Patient Care Coordinator | Rana Facial Plastic Surgery, McKinney, TX

“This course was extremely informative. Mara did a wonderful job educating and engaging. Highly recommend!”

Shannon Synoracki, MHS, PA-C, Medical Director | Prejuvenation Aesthetics, Ashburn, VA

“The conversion cascade has been a great resource for our very new practice. It's been helpful in orienting my coordinator, nurse, and ancillary staff on the entire process from start to finish. Would recommend - 10/10.”

Lauren Umstattd, M.D., Medical Director | FACE Leawood, Leawood, KS

“I enjoyed the Conversion Cascade. It was packed with information and really gave a great insight on how to track how your practice is doing. From a marketing stand point, I felt it was more beneficial for people who answer the phones and deal with patients daily, but it also gave me fun content ideas! ”

Samantha Durst, Marketing Coordinator | Michael Kurzman MD, Staten Island, NY

What's new in this course?

Conversion Cascade 2.0 is an enhanced course to keep your aesthetic practice at the forefront, providing the latest insights to elevate your business, amplify revenue and attract more patients.

  • Marketing & Brand Awareness Strategies

    New

    In the dynamic realm of marketing, innovation and adaptation are the cornerstones of success. We cover Search Engine Optimization (SEO), Google Business Profile, Google Analytics keyword strategies, using AI to plan and create marketing content. These topics empower you to enhance online visibility, manage your online presence effectively, make data-driven decisions, and connect with your target audience.

  • Module 6 – Increasing Referrals & Online Reviews

    New

    Do your patients refer other patients? Learn strategies to encourage referrals and positive online reviews, to help you acquire more patients and amplify your practice’s reputation! This generates more sales and solidifies yourself as the preferred choice amongst your competitors.

  • Delivering a Ritz Carlton Patient Experience

    New

    The pinnacle of patient care is an unparalleled service that makes every individual feel truly special and valued. From the moment patients arrive, they receive a personalized, warm, and first-class experience that exceeds expectations. This delightful experience fosters an atmosphere of loyalty, ensuring patients are enthusiastic to return, advocate services and feel confident of their choice of provider.

By the end of the course, your team will be fully equipped with the knowledge and skills to see the following transformation in your aesthetic practice:

  • Effective marketing that causes prospective patients to become aware of who you are and desire to go to YOU for their treatment/procedure.

  • Exceptional telephone etiquette and sales expertise for front desk staff (Directors of First Impressions) to successfully close consultations.

  • A world-class, premium experience for each and every patient that visits for a consult and or treatment/procedure appointment.

  • Patients scheduling their treatment/procedure due to your staff’s successful booking strategies.

  • Patients repeatedly coming back for MORE treatments and procedures, time after time.

  • Your staff effectively cross-selling OTHER treatments/procedures to enhance revenue and support patients in achieving their desired results.

  • Patients advocating your services and sending referrals your way!

Don’t Miss the Success That Awaits Your Aesthetic Practice!


Persistently facing challenges in achieving sales goals, profit margins, ineffective marketing strategies and lacking essential sales skills at your front desk is hindering your success. Stop further negative impact to your patient acquisition, patient retention, patient satisfaction and potential loss to competitors. Get the SOLUTION you need today!  


Our Conversion Cascade 2.0 online course trains you and your staff to be able to:

  • Attract more patients

  • Convert calls to consults

  • Convert consults to treatments and procedures

  • Keep patients coming back for more

Breakdown of What the Course Includes:

  • 6 Easy-to-navigate modules

  • 7 Expert led training videos

  • Handouts for note-taking and following along the presentation slides

  • Quiz at the end of each module to assess mastering of concepts


And, That's Not All...



Instructor

Jay Shorr

Award-winning CEO and Founder of Shorr Solutions

Jay A. Shorr, BA, MBM-C, CAC I-XVI, is the Founder and CEO of Shorr Solutions, an award-winning consulting firm for aesthetic practices. He has served as Vice President of Operations for a leading dermatologist and cosmetic surgeon in South Florida and held partnerships in two top plastic surgery centers. Jay was the only non-medical appointee on the Scientific Advisory Board for The Aesthetic Show from 2017 to 2023 and led Shorr Solutions to win The Aesthetic Guide’s 2018, 2019 and 2021 Best Practice Management Company Awards. In 2023, he was appointed to the IMCAS International Academic Scientific Advisory Board. A respected and sought-after industry speaker, Jay has earned Top Aesthetic Service Provider Awards from Aesthetic Everything from 2017 to 2024 and has been recognized with 2021 and 2024 Lifetime Achievement Awards by The Aesthetic Guide and Aesthetic Everything respectively. From 2011-2012, Jay served as an advisory board member for the NHL Florida Panthers and as of 2024 he serves on the board of directors for the Memorial Foundation and Joe DiMaggio’s Children’s Hospital Foundation. To date, Jay serves as an adjunct faculty member at Florida Atlantic University teaching a Medical Business Management course.

Course Curriculum

  • Module 1 – Marketing & Brand Awareness

  • Module 2: Part 1 – Phone Training Skills & Front Desk Lead Conversion

  • Module 2: Part 2 – Responding to Non-Phone Leads

  • Module 3: How to Rock Your Consult & Elevate Your Patient Experience

  • Module 4 – The Art of Patient Retention!

  • Module 5 – Selling Skincare and Treatment Packages in Your Practice

  • Module 6 – Increasing Referrals & Online Reviews

FAQs

  • Is this course only for aesthetic medical practices?

    Yes. As award-winning practice management consultants specializing in the aesthetic/cosmetic industry, this is our expertise!

  • Does this course apply to surgical aesthetic medical practices?

    100%! We know that the aesthetic medical industry includes medical spas, facial/body plastic surgery practices, dermatology practices and more. Our step-by-step sales funnel training applies to surgical and non-surgical practices and has been created with both types of practices in mind.

  • Can my team use one login or do I need to purchase the course for each team member?

    Your team can have one login; however, it will not be effective. The course is designed to track the completion of modules and score on quizzes. Because of this, we highly suggest each team member has their own student account and you purchase the course for each team member. Upon your purchase of the course, an email is sent letting you know how you can receive our $100 off discount code for EACH additional team member!

  • Will I be able to complete the course at my own pace?

    Absolutely! The course keeps track of your progress. When you log in to complete the course and need to hop off, you can come back and pick up right where you left off!

  • Which team member should I purchase the course for?

    This course applies to ALL team members. As a step-by-step sales funnel training not just going over marketing/brand awareness and front desk phone/sales skills, we cover how to convert consults to treatments and keeping patients coming back for more! Everyone in the practices should be trained on developing the skills in their roles to attract, convert and retain patients. Thankfully, our course does just that!

  • How long does it take to complete the course?

    The entire course can be completed in 4 hours or less.

  • Will I have lifetime access to the course?

    Yes, you will! Once you purchase the course, you will have access to it FOREVER!