Conversion Cascade Online Course

Training to Acquire Loyal Patients & Boost Your Revenue


The Winning Sales Funnel Your Aesthetic Practice Will Master:


Our Conversion Cascade online course walks you through the series of steps that must occur in your sales funnel process in order to attract and convert a new loyal patient and teaches you how to implement the steps in your aesthetic practice:


  1. Effective marketing that causes the prospective patient to become aware of who you are and desire to go to YOU for their treatment/procedure.
  2. Your front desk staff answering the phone and being able to successfully close a consult.
  3. The patient going in for their consult and having a world-class experience.
  4. The patient scheduling their treatment/procedure (because you/your providers are able to book them!)
  5. The patient coming back for MORE treatments.
  6. Both you and your staff being able to cross-sell the patient OTHER treatments/procedures to boost revenue and help them achieve more of their desired results.
  7. The patient being able to sing your praises and refer others!

Breakdown of What the Course Includes:

  • 6 Easy-to-navigate modules

  • 6 Engaging training videos

  • 30+ Downloadable checklists, phone scripts, consents, protocols, and more!

  • Handouts for note-taking and following along the presentation slides

  • Quiz at the end of each module to assess mastering of concepts

Course Curriculum

Receive a step-by-step sales funnel training to help you attract, convert, and retain more patients in your aesthetic practice!

  • 1

    Welcome to the Conversion Cascade Course

    • Here's How to Navigate this Course

  • 2

    Module 1: Marketing & Brand Awareness

    • Note-Taking Handout

    • Video #1 - Marketing & Brand Awareness

    • Assessment Quiz

  • 3

    Module 2: Phone Training Skills and Front Desk Lead Conversion

    • Note-Taking Handouts

    • Video #2 - Phone Training Skills and Front Desk Lead Conversion

    • Video #3 - Responding to Non-Phone Leads

    • Assessment Quiz

  • 4

    Module 3: Consult to Treatment: How to Rock Your Consult When a Patient Walks in the (Real or Virtual) Door

    • Note-Taking Handout

    • Video #4 - Consult to Treatment: How to Rock Your Consult When a Patient Walks in the (Real or Virtual) Door

    • Assessment Quiz

  • 5

    Module 4: How to Keep Your Patients Coming Back for More Treatments!

    • Note-Taking Handout

    • Video #5 - How to Keep Your Patients Coming Back for More Treatments!

    • Assessment Quiz

  • 6

    Module 5: How to Sell Skincare and Treatment Packages in Your Practice

    • Note-Taking Handout

    • Video #6 - How to Sell Skincare and Treatment Packages in Your Practice

    • Assessment Quiz

  • 7

    Module 6: Downloadable Files

    • Annual Marketing Budget Template Spreadsheet

    • Checklist for In-Office Promo Events

    • Competitive Assessment Form Template

    • Conversion Tracking Tool

    • Drip Campaign - Flow Chart

    • Ideas for Social Media Posts

    • Inbound Call Telephone Script

    • Initial Welcome to Patient In Office

    • Injectable Telephone Script

    • Marketing Checklist Spreadsheet

    • Marketing Goals Action Plan Template

    • Marketing Plan Implementation Monthly Calendar (With Suggestions)

    • Marketing Plan Implementation Monthly Calendar

    • Marketing Plan Implementation Weekly Calendar

    • Message On Hold Script (Sample)

    • New Website Questionnaire

    • Notice of Filming and Photography

    • Patient Photographic Authorization Release

    • Post Cosmetic Consultation No Appointment Letter

    • Photography & Video Consent Form

    • Pre-Consultation Welcome Letter

    • Procedure Interest Questionnaire

    • Professional Photoshoot Guidelines

    • Prospect & Appointment Letter

    • Questions to Ask When Looking for a New Website

    • Social Media Checklist Spreadsheet

    • Social Media Guidelines

    • Social Media Policy for Employees

    • Surgical Procedure Scheduled & Thanks Letter

    • Telephone Etiquette

    • Telephone Script

    • Thanks for Scheduling Cosmetic Consultation Letter

    • Thanks for Scheduling Cosmetic Procedure Letter

Instructor(s)

Mara Shorr

Partner, Shorr Solutions

Mara Shorr, BS, CAC II-XVI, is a partner of our company, Shorr Solutions, a consulting firm assisting aesthetic medical practices with their operational, administrative, and financial health. Bringing more than a decade of marketing and communications experience to our clients, Mara co-led our team to win the 2018 and 2019 Best Practice Management Company Awards from The Aesthetic Show (no awards were granted in 2020). She served as an editorial board member for DERMASCOPE magazine, writes for numerous aesthetic industry publications, and is a respected speaker for nearly a dozen aesthetic industry conferences every year. In 2019, Mara lectured as an Epionce skincare National Training Advisor and has co-led our company to consecutively win the 2017 to 2021 Aesthetic Everything Awards in the Top Aesthetic Service Provider category.

Course Reviews

What Students Have to Say

5 star rating

Informative

Kristina Burreson

Our team really enjoyed the Conversion Cascade online course. Very informative and touched on topics/areas that others haven't made available. From the experienced staff to the newer team members, everyone took something! Highly Recommended!

Our team really enjoyed the Conversion Cascade online course. Very informative and touched on topics/areas that others haven't made available. From the experienced staff to the newer team members, everyone took something! Highly Recommended!

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5 star rating

Conversion Cascade Course.

Erin Glutz

I truly enjoyed Shorr Solutions' Conversion Cascade course. It was quick, concise and to the point. The resources attached to the course have been very helpful in implementing some of the practices learned. One thing that I took away from the cour...

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I truly enjoyed Shorr Solutions' Conversion Cascade course. It was quick, concise and to the point. The resources attached to the course have been very helpful in implementing some of the practices learned. One thing that I took away from the course and implemented in my practice was the importance of follow up. We have seen an increase in weekly appointments since creating a process so no patient is missed. Shorr Solutions is a wealth of knowledge and a joy to learn from and work with. - Erin Glutz, FNP Augusta Aesthetics

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5 star rating

Review - Samantha Durst

Samantha Durst

I enjoyed the Conversion Cascade. It was packed with information and really gave a great insight on how to track how your practice is doing. From a marketing stand point, I felt it was more beneficial for people who answer the phones and deal with...

Read More

I enjoyed the Conversion Cascade. It was packed with information and really gave a great insight on how to track how your practice is doing. From a marketing stand point, I felt it was more beneficial for people who answer the phones and deal with patients daily, but it also gave me fun content ideas!

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5 star rating

Conversion Cascade

Shannon Synoracki

This course was extremely informative. Mara did a wonderful job educating and engaging. Highly recommend!

This course was extremely informative. Mara did a wonderful job educating and engaging. Highly recommend!

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Ready to rock your sales funnel and convert more patient leads?

Let's get started!